Lead-GeneLead-GeneAI Lead Machine
Real case studies

5 clients, 5 lead machines, 5 measurable results

Here is exactly what we built for them. Methodology, before/after figures, testimonial and story.

CA
SaaSScale-upBelgium

CentralApp

B2B SaaS · Retail Tech

×8.4
ROI · 60 days

Belgian SaaS scale-up that tripled its monthly qualified demos and cut its CAC by 3× in 60 days.

Before Lead-Gene
Demos / month62
Closing rate8%
CAC€4 800
Sales cycle42 d
After · 60 days
Demos / month312
Closing rate19%
CAC€1 250
Sales cycle18 d
The story

CentralApp sells a SaaS management solution for independent retailers. Team of 3 SDRs, target 180 demos/month. Reality: 62 demos, 80% unqualified. CAC exploding on Google Ads.

Lead-Gene audited their real ICP (retailers 5-50 employees, specific POS stack, growth signals). Machine configured in 7 days: multi-source scraping, 12-criteria AI scoring, ultra-personalised LinkedIn + email sequences.

Results D+30: 142 qualified demos (2.3× target). D+60: 312 demos, closing rate from 8 to 19%. The sales team stopped manual prospecting and focused on closing.

“We had tested Apollo, Clay and 3 agencies. Nothing gave us this level of qualification. Lead-Gene understood our ICP in 48 hours. By day 30, we were signing 4 deals. The following quarter, we had to hire 2 salespeople.”

Jean-Charles V.
Head of Growth
QV
InsurtechEnterpriseFortune 500

Qover

Insurtech · B2B Embedded Insurance

×5
ROI · 90 days

Leading European insurtech that multiplied C-level meetings by 4× and signed 2 Fortune 500 deals in 90 days.

Before Lead-Gene
C-level meetings / month4
Enterprise deals1 / year
Cost per deal€45k
After · 90 days
C-level meetings / month17
Enterprise deals3 / quarter
Cost per deal€9k
The story

Qover provides embedded insurance to marketplaces and SaaS. Target: CFOs and heads of risk at Fortune 500 companies. Historically ultra-difficult access, 6-12 month sales cycles.

The AI machine identified companies with precise signals: recent funding rounds, CFO changes, international expansion. Each message referenced a specific signal with a relevant case study.

Result: 17 C-level meetings/month vs 4 before. 3 enterprise deals signed in 90 days (1 deal/year before). Machine ROI recovered in 18 days on the first deal.

“We were targeting Fortune 500 CFOs. Usual response rate: 2%. With Lead-Gene and AI scoring on growth signals, we hit 11% positive response. 2 enterprise signings in 90 days.”

Quentin C.
CEO
T3
HRTechMulti-countryEnterprise

365Talents

HRTech · Talent Management

×6.2
ROI · 45 days

HRTech SaaS that cut its cost per demo by 4× and tripled its pipeline in 45 days across the European market.

Before Lead-Gene
Demos / month28
CAC€6 200
MQL / month180
After · 45 days
Demos / month94
CAC€1 550
MQL / month540
The story

365Talents sells an AI talent management platform to large European enterprises. Problem: dependency on Google/LinkedIn ads, rising CAC.

Lead-Gene configured 3 precise ICPs (500+ employee HR directors in FR, DE, UK). Scoring based on: company size, digital maturity, ongoing HR projects, recent hires.

At D+30: the outbound channel surpassed ads in volume. At D+45: CAC cut by 4×, pipeline tripled. The team reduced its ads budget by 40% and reinvested in hiring.

“We were 70% dependent on paid ads. CPL kept rising. The AI machine let us build a predictable, much cheaper outbound channel. In 45 days, we were profitable.”

Loïc M.
VP Sales
PR
ProptechSwitzerlandPremium

Properti

Proptech · Swiss Real Estate

×4.8
ROI · 90 days

Swiss proptech that multiplied exclusive mandates by 5× by targeting owners before they listed their properties.

Before Lead-Gene
Exclusive mandates / month2.3
Portal dependency85%
Cost per mandate€1 200
After · 90 days
Exclusive mandates / month11
Portal dependency30%
Cost per mandate€420
The story

Properti operates in the Swiss premium real estate market. Exclusive mandates increasingly rare, fierce competition.

The AI machine cross-referenced signals: family events, professional relocations, inheritances, off-portal listings. Multi-touchpoint approach (post + SMS + call + email).

Result: 11 exclusive mandates/month (vs 2.3). Average mandate price up 18% as they approached before competition. +140% revenue in 90 days.

“Exclusive mandates were becoming impossible to win in Switzerland. Lead-Gene found a way to contact owners 2 to 4 weeks before they listed online. 4.8× more mandates, and at higher prices.”

Levent A.
Co-founder
EV
EdtechInternationalB2B2C

Evulpo

Edtech · B2B Scale

×4.7
ROI · 120 days

European edtech that signed 14 new B2B distributors in 120 days through ultra-targeted sector approach.

Before Lead-Gene
Distributors signed / year4
Distributor leads / month6
After · 120 days
Distributors signed / quarter5
Distributor leads / month28
The story

Evulpo develops a school learning platform. Strategy: B2B distribution through partner ministries, publishers and educational distributors by country.

Lead-Gene built a multi-country ICP (FR, IT, ES, DE) with precise targeting: active edtech distributors, ministries with open tenders, school publishers undergoing digital transformation.

Result: +360% qualified distributor leads. 14 distributors signed in 120 days (3.5× the annual target). New international growth made possible.

“Our target is ultra-specific: edtech distributors in specific countries. Lead-Gene built targeting we thought was impossible. 14 distributors in 120 days vs 4/year before.”

Christian R.
CEO

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