Multi-Channel Outbound: LinkedIn + Email + Phone Orchestrated by AI
In 2026, single-channel is dead. Winning sequences combine at least 3 channels: LinkedIn (social touchpoint), email (depth), phone (closing). AI orchestrates the whole thing based on each prospect's behaviour.
The winning sequence D+0 to D+14
D0 — LinkedIn visit + connection without note (acceptance rate 42% vs 28% with note)
D2 — Ultra-short first email (3 lines max), subject personalised on a recent signal
D5 — Like a recent post by the prospect
D7 — 2nd email with sector proof point (case study or strong stat)
D10 — Phone call (only if score > 70)
D13 — Contextualised LinkedIn follow-up message
D14 — Closing email (breakup) with calendar CTA
Real conversion rates observed
Across 100 prospects touched by this sequence at our clients:
— 42 accept the LinkedIn connection
— 18 open the email (42% open rate)
— 7 respond positively
— 4 book a call
— 1.3 sign on average (32% closing rate on qualified leads)
The role of AI in orchestration
AI doesn't just send. It decides: which channel to prioritise per profile, which tone to use (formal / casual), which case study to cite based on the prospect's sector, when to follow up and when to stop.
Result: each prospect receives a unique, personalised sequence with optimal timing. Impossible to do manually at scale.
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