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Playbook
10 min
5 April 2026

Multi-Channel Outbound: LinkedIn + Email + Phone Orchestrated by AI

LT
Lead-Gene Team
AI Lead Generation Experts

In 2026, single-channel is dead. Winning sequences combine at least 3 channels: LinkedIn (social touchpoint), email (depth), phone (closing). AI orchestrates the whole thing based on each prospect's behaviour.

The winning sequence D+0 to D+14

D0 — LinkedIn visit + connection without note (acceptance rate 42% vs 28% with note)

D2 — Ultra-short first email (3 lines max), subject personalised on a recent signal

D5 — Like a recent post by the prospect

D7 — 2nd email with sector proof point (case study or strong stat)

D10 — Phone call (only if score > 70)

D13 — Contextualised LinkedIn follow-up message

D14 — Closing email (breakup) with calendar CTA

Real conversion rates observed

Across 100 prospects touched by this sequence at our clients:

— 42 accept the LinkedIn connection

— 18 open the email (42% open rate)

— 7 respond positively

— 4 book a call

— 1.3 sign on average (32% closing rate on qualified leads)

The role of AI in orchestration

AI doesn't just send. It decides: which channel to prioritise per profile, which tone to use (formal / casual), which case study to cite based on the prospect's sector, when to follow up and when to stop.

Result: each prospect receives a unique, personalised sequence with optimal timing. Impossible to do manually at scale.

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